Our 15-second New York takeover maximised the unique 'L-wrap' split-screen of Times Square. We optimised key art recognition on the horizontal side, focussing on a single animated cast shot, and bold title treatment. In contrast, the vertical side displayed narrative-led character introductions, driven by the campaign’s thematic taglines: Family, Power, and Rebellion.

 

Tasked with a complex circular canvas and limited vertical assets, KAOS reimagined the iconic IMAX cylinder as a 360-degree "God’s Gallery," wrapping individual character portraits within a continuous, marbled wall. This creative solution maximised limited assets while ensuring brand attribution remained visible from all four major traffic arteries. We successfully navigated the building's structural blind-spots,to deliver a high-impact, brand experience.

We turned Microsoft Experience Centres in London, New York, and Sydney into adventurous escape points, complete with a life-sized temple big enough for visitors to explore. At its heart was a puzzle, align the dials, flip the sand timer, and unlock a custom Indiana Jones-themed Xbox controller.

More than just a display, it was an interactive spectacle that turned heads, drove foot traffic, and made Indiana Jones and the Great Circle impossible to ignore. Every detail, from CNC-milled, hand-finished stonework to flickering torchlight and dramatic spotlights, brought the game to life.

The BFI IMAX takeover is a prestige placement with unique 360 degree visibility, requiring a delicate balance of brand impact and regulatory sensitivity. Given the site’s prominence, we proactively pivoted the creative strategy to remove any restricted imagery - specifically weapons and illicit drug references - in favour of a character-led focus on actress Sofia Vergara. To master the unique circular architecture, we engineered a wrap that ensures visual parity from every road, utilising an upscaled title treatment with bespoke neon lighting to maximise long-distance legibility. 

Working under an open client brief with specific technical and regulatory parameters, we developed 2 bespoke wraps for a high-profile taxi campaign. The creative process required navigating complex spatial constraints, adapting vertical character art to a non-linear horizontal canvas, which needed to account for the vehicle’s doors, wheel arches and windows. To remain compliant with media owner regulations regarding violent imagery, we shifted the creative focus towards character-driven narratives; successfully balancing a multi-message hierarchy, that prioritised thematic taglines, supported by a clear title treatment, call to action and brand attribution.

Founded in 1968 as an innovative packaging agency, Spark forged a reputation for precision, technical understanding, and a deep pride in our craft. Today we boast a 200-strong team, delivering across more than 100 languages. But though our services have expanded to include global content and experiential, our heritage and respect for detail remains. 

The primary challenge for the bus T-Side was adapting the supplied 16x9 key art, to an ultra-wide format. In order to maintain talent parity for the four lead actors, we re-engineered the composition to ensure balanced visual weight across the canvas. This required reconfiguring the stacked title treatment to a linear orientation, whilst preserving the key art’s messaging hierarchy, and bookmarking the creative with the essential Netflix brand attribution and call-to-action, at either ends.

Founded in 1968 as an innovative packaging agency, Spark forged a reputation for precision, technical understanding, and a deep pride in our craft. Today we boast a 200-strong team, delivering across more than 100 languages. But though our services have expanded to include global content and experiential, our heritage and respect for detail remains. 

Our long-standing partnership with Boots goes beyond seasonal launches, our work with the No7 brand continues throughout the year, delivering impactful and high-quality packaging solutions. This partnership spans multiple facets of packaging, including artwork adaptation, technical print specifications, and compliance with regulatory content, all while ensuring sustainability is at the core of our approach.