Project at a glance
Challenge:
Netflix needed a reliable partner to bring consistency and speed to its global campaign launches without slowing down local teams.
Solution:
Spark embedded alongside Netflix’s marketing teams to design a central creative model that combined process, flexibility, and creative craft.
Impact:
Together, we built a repeatable system that keeps campaigns on-brand, on time, and ahead of audience expectations.
THE CHALLENGE
Netflix’s regional teams were producing creative at record speed, yet each campaign had its own process, timelines, and vendors. As volume grew, the gaps between creative and operations widened.
The result? Repetitive work, inconsistent execution, and valuable team time spent managing logistics instead of creative impact. Netflix needed a partner who could bring clarity, not complexity, a team that understood the culture, spoke the same language, and could scale fast without losing quality.
Where things started to break down
- Repetitive work consumed valuable producer time
- Inconsistent creative execution across territories
- Disconnected delivery affected operational efficiency
THE SOLUTION
We didn’t start with process maps; we started with people. Spark joined Netflix’s publicity, social, and theatrical teams to understand how work really moved day to day. From there, we co-designed a central creative workflow that simplified how assets were requested, tracked, and adapted across regions.
The trusted Operational Backbone for Global Campaigns
Spark became part of Netflix’s team, working
within their systems, joining daily check-ins,
and connecting regional producers, local
agencies, and media partners.
- Fully integrated with Netflix’s tools and comms channels
- Supported EMEA launches alongside UCAN and APAC
- Built trust through transparency and responsiveness
Smarter Workflow
Together, we customised a workflow platform in Airtable, transforming what used to be email chaos into a single visual source of truth.
- One-click access to artwork, specs, and approvals
- Shared dashboards for visibility on every asset
- Built-in flexibility for fast-turn creative changes
Scaling creative delivery
What began as a few poster adaptations evolved into full theatrical and OOH delivery for more than 70 territories.
- Managed 200+ assets per title across 9+ markets
- Delivered 350+ assets in six weeks for one global launch
- Standardised formats and colour profiles to keep creative consistent everywhere
THE IMPACT
The partnership became more than production, it became Netflix’s creative engine.
Regional teams can now focus on creativity, not coordination, while 70+ markets deliver calibrated assets that look and feel like Netflix everywhere.
Our shared approach earned Creative Initiative of the Year at the 2024 BASE Awards, a recognition of collaboration, not just output.
Brand consistency, simplified. One central hub now manages all creative assets, keeping every market on-brand and legally sound.
Time back for creativity. Netflix teams spend less time coordinating and more time shaping campaigns.
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Speed at scale. Delivering over 350 assets in just six weeks for a single global launch proves that the model works under pressure.
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See how Spark can help accelerate your brand’s presence. Every conversation starts with a tailored assessment, built around your goals.
