Project at a glance
Challenge:
DeterTech needed one trusted creative partner to manage the full breadth of their marketing output, from large-format events and programmatic campaigns to franchise materials and international assets, without losing consistency or quality.
Solution:
Spark embedded across DeterTech's marketing operation, coordinating creative production across UK, German, French, Italian and Danish markets, delivering under tight, event-driven deadlines.
Impact:
A cohesive, always-on creative engine that elevated DeterTech's brand presence at events, drove measurable results in programmatic advertising, and gave the client's team the confidence to push further.
THE CHALLENGE
Detertech's marketing team was growing fast, running programmatic campaigns across five industry verticals, exhibiting at major UK and European security events, supporting international franchisees, and rolling out a go-to-market refresh. With ambition comes complexity, and they needed a single trusted creative partner who could match their pace.
The breadth of work, spanning event spaces, video production, static ads, print, experiential, and translation, called for an agency that could hold it all together and deliver consistently across every touchpoint.
THE SOLUTION
Spark stepped in as DeterTech's primary creative partner, taking ownership of an ever-expanding scope of work across multiple disciplines and markets. Rather than treating each project in isolation, Spark built an integrated approach that connected experiential, digital, and print work into a single coherent story for the brand.
Rapid Event Activation at the NEC
When DeterTech needed a creative partner to bring their new event space at the National Exhibition Centre to life, they turned to Spark. Working in parallel with a go-to-market refresh being developed in Milwaukee, our team reskinned the entire stand, pulling in early elements of the new brand direction and delivered print-ready artwork within 24 hours.
It was a genuine team effort across three sites: the UK production team handling artwork, the creative team in Australia driving the visual concept, and the client providing rapid sign-off under a hard April deadline. A looping video for the stand, adding another layer of brand presence to the space.
The result spoke for itself. DeterTech's marketing team described it as their strongest year yet, with attendees and fellow exhibitors asking who was behind the design.
Programmatic Advertising at Scale
Spark handles all creative production for DeterTech's programmatic advertising campaigns, managed in partnership with performance agency Fifty. Campaigns run across five industry 'tribes', construction, solar, wind, rail, and water, with each one requiring a full suite of assets: 15-second and 30-second video, multiple static ad formats, and carousels for Facebook, Instagram, LinkedIn, and YouTube.
Assets are regularly refreshed, with new videos and statics produced every few months to keep campaigns performing. A recent review with Fifty confirmed that Spark's creative was significantly outperforming engagement benchmarks, driving the kind of stop-and-watch response that translates directly to click-through rates.
International Market Support
The partnership extends well beyond the UK. Spark produces adapted assets for the German market, where imagery and messaging are tailored to regional requirements, and handles French and Italian translation for LinkedIn campaigns.
This multilingual content operation runs as a continuous workstream alongside the programmatic output, ensuring Detertech's brand lands consistently across Europe.
Go-to-Market Refresh
Running across all of the above is an ongoing brand refresh, not a full rebrand, but a deliberate, cost-effective evolution. DeterTech's logo and core imagery remain, but the visual language across ads, events, presentations, and print is being modernised.
Spark is managing this rollout gradually: new assets adopt the refreshed look as they're produced, so the fleet, the brochures, and the event materials all evolve naturally without unnecessary waste or disruption.
THE IMPACT
What started as a creative partnership has grown into something much bigger, a long-standing relationship that now touches every corner of DeterTech's marketing output.
Creative that performs.
Programmatic avertising creative surpassing engagement benchmarks across construction, solar, wind, rail, and water verticals, measurable results from design decisions.
Event presence that turns heads.
The NEC stand drew unsolicited praise from attendees and competitors alike, a visible step-change in DeterTech's exhibition presence.
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A full-service partnership.
From van wraps and lanyards to multilingual video campaigns and franchise toolkits , Spark covers the full marketing spectrum, so DeterTech's team doesn't have to manage creative.
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