Project Highlights
The project culminated in an immersive in-store experience hosted at Microsoft Experience Centers in Sydney, New York, and London. The design featured a custom driving simulator styled to reflect the design of the Jordan Luka 3 “Motorsport” colorway. Fans were invited to sit behind the wheel of this exclusive setup and race through the streets of the Forza Franchise while surrounded by design elements from both Forza and Jordan.
This setup was more than just a simulator; it was an immersive environment where the worlds of basketball and motorsport collided. We created a custom seat inspired by the sneaker’s design, surrounded by podiums displaying hand-crafted tires with a 3D tread e ect, and a basketball hoop finished in brushed gold to match the sneaker launch. Embossed and etched Xbox, Forza, and Jordan logos were integrated throughout the activation, reinforcing the collaboration between Forza and Jordan.
Let’s make a connection
See how Spark can help accelerate your brand’s presence.
Every conversation starts with a tailored assessment, built around your goals.
