Project Highlights
Spark transformed Microsoft’s flagship stores in Sydney, London, and New York into immersive Wonka worlds, drawing people in with a whimsical street‑facing display and an interactive in‑store puzzle.
At the centre sat a handcrafted wooden memory‑game puzzle, styled like Wonka’s chocolate‑factory suitcase and built by Parisian puzzle‑makers. Successful players were rewarded with celebratory lights, cheers, and a marble token that could be exchanged for melted chocolate from a Wonka dispenser, with special tokens unlocking bigger prizes such as Xbox Game Pass gift cards, edible Xbox controllers, and a limited‑edition Wonka‑themed Xbox Series X
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