Project Highlights
To promote The SpongeBob Movie: Search for SquarePants, we delivered a bold, multi-format OOH campaign that turned high-traffic urban spaces into playful extensions of Bikini Bottom.
The rollout was led by an experiential bus shelter special build in Bondi, featuring a custom sponge-textured bench, 3D character elements, and a full immersive site wrap.
This was supported by:
- A double-decker B-Line bus wrap, transforming the vehicle into a giant mobile SpongeBob
- A bespoke hand-painted mural in St Kilda, bringing the film’s vibrant aesthetic into the streetscape
- A high-impact station domination at Parramatta, with pillar wraps and large-scale floor decals creating an underwater concourse takeover
Street posters, billboards, and live character appearance media completed the campaign, driving visibility, engagement, and social sharing citywide.
A high-energy execution that truly brought SpongeBob’s world to life.
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