Project Highlights
The Spark team built a high‑energy activation inside New York’s Squid Game Experience Center, anchored by a co‑branded hero display stacked with 135 controller prizes and a central arena where players battled for the coveted Game Over Controllers.
Participants faced off in a five‑minute free‑for‑all on Call of Duty: Black Ops 6 Nuketown across console, PC, or handheld, with only winners walking away with a prize. The final round raised the stakes with a towering six‑foot Young‑Hee gaming cabinet packed with premium gear.
Spark also engineered the motion‑enabled, glowing‑eyed Young‑Hee centerpiece and produced all photo, video, and social teaser content leading up to the event.
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